Inbound PR : Spiros talks to Iliyana

Posted Posted in B2B, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations, Strategy

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound Marketing 10+ years ago. More specifically, Iliyana Stareva is a Global Partner Program Manager at […]

Human Issues in StartUps

Posted Posted in StartUps, Strategy

This is just a list of human- challenges that we all face in any organization, but they tend to be/get a bit more ‘escalated’ in Startup environments, especially if it is your first Startup experience.   The 1-to-1 Challenges These are issues that your employees or colleagues, or vendors, or subcontractors, or ever yourself might have. Motivation. […]

Best Customer Loyalty Metric: CSAT, NPS, or CES?

Posted Posted in Customer Experience, Customer Loyalty, Customer Loyalty Measurements, Customer Satisfaction, Digital Marketing, Digital PR, Social Media

Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a ‘Branding Art’ and a daily reality. The oldest measurement is CSAT (Customer Satisfaction Test) originating from the mid 1970s/ 1980’s, followed by the NPS (Net Promoter Score in 2003 and CES (Customer Effort Score) in 2008/ 2010.   Difference between CSAT, […]

A brief intro to Dark Social

Posted Posted in Customer Experience, Customer Loyalty, Customer Loyalty Measurements, Customer Satisfaction, Digital Marketing, Digital PR

We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let’s have a look today specifically on (using) WhatsApp. Although we use WhatsApp as our Business Case Example since almost everybody is using it, all things mentioned here are applicable for any other Dark Social setup.   But, what is Dark Social? Have […]

Strategic Change Management: Food for Thought

Posted Posted in B2B, BoD, StartUps

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, seems to be in an eternal search for a perfect strategy for implementing and executing Change Management. Completely coincidentally, I spent most of last week talking about this topic. Whether it was about organizational […]

Strategy for StartUps and Others, Part-2

Posted Posted in B2B, BoD, StartUps, Strategy

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too. This is a follow- up from last week’s posting. Here we would look at HR, PR […]

Strategy for StartUps and Others, Part-1

Posted Posted in B2B, BoD, Strategy

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too (yes, non-profits have customers too: they are called and they are the ‘beneficiaries’ of the non-profit). […]