Strategy for StartUps and Others, Part-1

Posted Posted in B2B, BoD, Strategy

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too (yes, non-profits have customers too: they are called and they are the ‘beneficiaries’ of the non-profit). […]

Choosing Board Members Part 2: Food for Thought

Posted Posted in B2B, BoD

Obviously choosing a BoD properly should result into a visible and measurable set of benefits for any organization. This article will is a continuation of yesterday’s ‘basics’- article. Most of the stuff mentioned here is also applicable when you are setting up a BoA (Board of Advisors) for your organization or any other Governance Body.   Policy, Policy, Policy Remember, your Board […]

Choosing Board Members Part 1: The Basics

Posted Posted in B2B, BoD

Obviously choosing a BoD properly should result into a visible and measurable set of benefits for any organization. This article will give you a brief exposure on some of guidelines, rules of thumb and best practices. Most of these are also applicable when you are setting up a Board of Advisors for your organization or […]

CEOs and BoDs: What is their relationship?

Posted Posted in B2B, BoD, StartUps

CEOs and BoDs: What is their relationship? After yesterday’s publication of my article on BoDs, I received yesterday 8 emails asking that question, so I decide to draft a quick response. I trust this article provides a clarifying answer to this question. The CEO / Managing Director and the BoD. Been a CEO or Managing Director […]

Board of Directors: A brief Introduction for StartUps & SMEs

Posted Posted in BoD, Public Relations, StartUps

About BoDs: A brief Introduction This is the first in a series of weekly articles addressing issues related to BoDs and their efficient functioning, including all relevant Best Practices.   What is a Board of Directors. A Board of Directors (usually abbreviated as BoD) is a group (Board) of either elected or appointed people (BoD Members) who together they […]

Inbound PR

INBOUND PR – The new PR

Posted Posted in Customer Loyalty, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations

You most likely have heard of Inbound Marketing – a famed tool used by all marketers today for spotting, developing and nurturing prospects to become customers. Inbound Marketing was created a bit more than 10 years ago by a company named Hubspot (by the way, they have a very good & free online Inbound Marketing class). The […]

Consumer Touchpoints for Marketing & PR

Posted Posted in Customer Loyalty

This is an extract from a talk that we gave on April 18th 2018 at MEST (Meltwater Entrepreneurial School of Technology), as par of our CSR Activities for April, the International Month of Customer Loyalty   Why care about Consumer Touchpoints? The most common mistake Marketers do, is to go from defining the potential target-customers’ […]