Inbound PR : Spiros talks to Iliyana

Posted Posted in B2B, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations, Strategy

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound Marketing 10+ years ago. More specifically, Iliyana Stareva is a Global Partner Program Manager at […]

Strategic Change Management: Food for Thought

Posted Posted in B2B, BoD, StartUps

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, seems to be in an eternal search for a perfect strategy for implementing and executing Change Management. Completely coincidentally, I spent most of last week talking about this topic. Whether it was about organizational […]

Strategy for StartUps and Others, Part-2

Posted Posted in B2B, BoD, StartUps, Strategy

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too. This is a follow- up from last week’s posting. Here we would look at HR, PR […]

Strategy for StartUps and Others, Part-1

Posted Posted in B2B, BoD, Strategy

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too (yes, non-profits have customers too: they are called and they are the ‘beneficiaries’ of the non-profit). […]

Choosing Board Members Part 2: Food for Thought

Posted Posted in B2B, BoD

Obviously choosing a BoD properly should result into a visible and measurable set of benefits for any organization. This article will is a continuation of yesterday’s ‘basics’- article. Most of the stuff mentioned here is also applicable when you are setting up a BoA (Board of Advisors) for your organization or any other Governance Body.   Policy, Policy, Policy Remember, your Board […]

Choosing Board Members Part 1: The Basics

Posted Posted in B2B, BoD

Obviously choosing a BoD properly should result into a visible and measurable set of benefits for any organization. This article will give you a brief exposure on some of guidelines, rules of thumb and best practices. Most of these are also applicable when you are setting up a Board of Advisors for your organization or […]

CEOs and BoDs: What is their relationship?

Posted Posted in B2B, BoD, StartUps

CEOs and BoDs: What is their relationship? After yesterday’s publication of my article on BoDs, I received yesterday 8 emails asking that question, so I decide to draft a quick response. I trust this article provides a clarifying answer to this question. The CEO / Managing Director and the BoD. Been a CEO or Managing Director […]

Digital PT and Marketing Tools

Digital Darwinism in 2018

Posted Posted in B2B, Customer Experience, Customer Loyalty, Digital, Digital Marketing, Digital PR, Public Relations

Almost every professional has the right tools for his/her trade and Digital Marketers are no exception to it. A lot of times, we are asked by clients or even other colleagues: what is the best tool for this or for that digital marketing functionality? This is a natural, intuitive and rather a simple question, but the […]

Why B2B Buyers are Loyal to certain Suppliers

Posted Posted in B2B, Customer Loyalty

Most of us when we think of Customer Loyalty, we ‘identify’ it with the Loyalty of a Customer to a Business / Organization, but rarely think of it in terms of Loyalty in the B2B (=Business to Business) arena. But of course, the notion of Customer Loyalty applies to any product or service offered by […]