Inbound PR : Spiros talks to Iliyana

Posted Posted in B2B, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations, Strategy

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound Marketing 10+ years ago. More specifically, Iliyana Stareva is a Global Partner Program Manager at […]

Inbound PR

INBOUND PR – The new PR

Posted Posted in Customer Loyalty, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations

You most likely have heard of Inbound Marketing – a famed tool used by all marketers today for spotting, developing and nurturing prospects to become customers. Inbound Marketing was created a bit more than 10 years ago by a company named Hubspot (by the way, they have a very good & free online Inbound Marketing class). The […]