Best Customer Loyalty Metric: CSAT, NPS, or CES?

Posted Posted in Customer Experience, Customer Loyalty, Customer Loyalty Measurements, Customer Satisfaction, Digital Marketing, Digital PR, Social Media

Pin-pointing moments throughout the customer journey and measuring them in order improve Customer Loyalty, has turned into a science, a ‘Branding Art’ and a daily reality. The oldest measurement is CSAT (Customer Satisfaction Test) originating from the mid 1970s/ 1980’s, followed by the NPS (Net Promoter Score in 2003 and CES (Customer Effort Score) in 2008/ 2010.   Difference between CSAT, […]

Social Media Strategy – does Your Business need one? (Part 2)

Posted Posted in Social Media

In part one of this article, we talked about the importance of a social media strategy and how businesses must focus on having their strategy right. A good social media strategy is absolutely imperative for improved social engagement and profit. Social media continues to grow every day and according to statistics from Internet World, internet […]

6- WhatsApp ways for better Customer Loyalty

Posted Posted in Customer Loyalty, Digital, Social Media

We have been writing about Social Media, Inbound Marketing and Customer Loyalty. Let’s have a look today specifically on (using) WhatsApp. WhatsApp has been growing by leaps and bounds: In 2015, WhatsApp had 1 billion monthly users who… …Who (the users) exchanged 42 billion messages ….and 1.6 billion photos a day. The WhatsApp platform supports 53 languages, which makes it […]

Is there a ROI for Social Media?

Posted Posted in Customer Loyalty, Digital, Social Media

We all witness constantly this ‘craze’, mesmorization and obsession with Social Media. Every year, more and more billions of dollars are spent worldwide on amazingly elaborate efforts to establish and maintain a social media presence; and this number of billions of dollars is going to increase every year, especially with live-streamed videos in Social Media […]