Inbound PR : Spiros talks to Iliyana

Posted Posted in B2B, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations, Strategy

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound Marketing 10+ years ago. More specifically, Iliyana Stareva is a Global Partner Program Manager at […]

Human Issues in StartUps

Posted Posted in StartUps, Strategy

This is just a list of human- challenges that we all face in any organization, but they tend to be/get a bit more ‘escalated’ in Startup environments, especially if it is your first Startup experience.   The 1-to-1 Challenges These are issues that your employees or colleagues, or vendors, or subcontractors, or ever yourself might have. Motivation. […]

Strategy for StartUps and Others, Part-2

Posted Posted in B2B, BoD, StartUps, Strategy

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too. This is a follow- up from last week’s posting. Here we would look at HR, PR […]

Strategy for StartUps and Others, Part-1

Posted Posted in B2B, BoD, Strategy

Any organization, whether non-profit or for profit, whether small or large, whether a startup or a well- established and mature business, without a strategy it would drift away from its vision, mission and of course from its customers too (yes, non-profits have customers too: they are called and they are the ‘beneficiaries’ of the non-profit). […]