Our Prime Lean PR & Customer Loyalty Services

How-to : Strategic PR Consulting

Our Hands-on Strategic PR Consulting & Marketing Services focus solely on the permanent retainment of your existing Customers.


We consult strictly in the following areas:

  • Classical, Digital & Inbound PR (we are the only ones in West Africa doing Inbound PR)
  • Enhanced Customer Satisfaction 
  • Customer Experience+ Customer Loyalty
  • High Impact Content Marketing (classic PR)
  • Moments of Inspiration follow-up Strategies
  • Brand Architecture Maintenance + Relevance
  • Consumer Behavior Insights & Brand Loyalty
  • B2B / Supplier Customer Loyalty
  • Visual Data Analytics and Visual Storytelling (we create active tribes / communities/ followers for your products and services)
  • Advanced Digital PR Strategies

Measure-to : Real PR & Loyalty Analytics

Without measuring, how can you tell what is improving? Leave the Measurement Engineering to us please.


We measure -properly and objectively- things, like:

  • How much satisfied are  your Customers
  • How effective are your Loyalty programmes
  • Pre-evaluation of Digital Marketing & Advertising campaigns (before committing to any major investment flops)
  • How impactful if your Storytelling?
  • Effectiveness of your Social Media Content
  • Customer Journey Efficiency
  • Predictive Analytics and data from all your Customer Touchpoints (Call To) Actions
  • Visual Interpretation of all your Digital actions
  • What do your Field Marketing Analytics say
  • Other – we can measure everything….

Learn-To : Sales PR & Loyalty Training

We provide all sorts of training at all levels, aiming to train you into turning all existing Customers into Loyal Champions of your Brand!


Typical training topics include -for example :

  • Customer Service and Customer Support
  • Sales & Customer Satisfaction
  • Setting up Customer Loyalty programmes
  • Measuring Customer Loyalty & Satisfaction
  • Predictive Analytics
  • StoryTelling How-to / the PR Way
  • Content Development for Specific Platforms
  • Social Media Community Management
  • Digital PR (we are even writing the book on it)
  • Inbound PR (we ‘almost’ co-invented it)
  • various PR & Digital Marketing topics…

We are the only ones to offer a FREE 1-Month postdelivery Support for all our trainings!!!

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What else do we offer?

Advanced Digital PR Strategies

We can help you develop your Advanced Digital PR & Marketing Strategies. And we are talking about Real Long- Term Strategies – no just simply tactical tricks and tips on optimizing your SEO stuff.

Brand Influence & Customer Loyalty PR

From using PR to retain and turn existing Customers into Loyal ones, all the way to Brand Influence and Reputation / Crisis Management.

Consumer Development PR

We help you to built your Consumer Communities, we assist in Habit Development and Habit Maintenance, and all sorts of Behavior Engineering. All with a sole focus to maintain your acquired customers. That simple!

Do you want to…

Take some time and meet our Employees?

...or maybe see some Facts about us?

Our team

Coffee cups
Articles printed in media & online

Little Facts about us

Who we are?

Our Founder was mentored by E. Bernays, the father of PR.
He has handpicked and mentored all our stuff.

  • 1 We are the only ones in West Africa to practice Inbound PR
  • 2 We love Digital PR - We are writing the book on it
  • 3 We understand Pragmatic Measurements - so we can measure and prove Efficiency
  • 4 We can measure effectiveness, efficiency & Real Impact of your Digital Efforts (even when outsourced)
  • 5 We write on PR & Customer Loyalty every week for the BFT, GB&F etc
  • 6 We love people (got plenty of mentees), so we understand Consumers

Our Core PR Skills

Non-traditional Classical PR. Also, Digital & Inbound PR
Everything about Customer Loyalty: Consulting, Measurement, Training
Advanced Digital Strategies for PR & Marketing
Consumer Insights & Behavior


About us

HireLoyalty started in 2015 as an internal project of HIREghana.  We delivered several high impact projects for HIREghana and several pilot projects for a few of its clients.  At the end of 2016, it was clear that  HireLoyalty has grown from a small internal project to a full independent company (registered as such with the GRA).

We are Spiros and Kweku and Ama and several other Digital Creatives and Digital Marketers, on freelance basis.  So, you end up paying our transparent charges for what you really need and not for a whole department, its rent, utilities and whatever other expenses are hidden but billable to customers.

We are LEAN, flexible, competent and the ONLY ones who can help you retain your clients.  You do Customer Retention and not Customer Acquisition / we are at the end of the funnel, to help you catch whatever is going through, so you don’t need to acquire it again.  We SAVE you money!!!

Latest news

The “CTI+Stanbic Incubator” Customer Loyalty Training

Dear All, First of all thank you for your attendance.  I am sorry that I had to ‘squeeze’ what is normally a 2-3 days training with plenty of discussion into just 40-50 minutes. But I hope that at least, you are now aware of what Customer Loyalty is and how important/ critical it is for […]

Startup Accelerator Interviews: Spiros Talks to Jorge from Kumasi Hive

(Originally published at the B&FT) This is the 2nd article in a series of 4-5 interviews with some of the major Business Incubators / Accelerators in Ghana. Today’s interview is with Jorge Appiah, the CEO of Kumasi Hive – obviously in Kumasi. The 1st interview with Dr. Belinda Gail Quarterman- Noah, from the Founder Institute […]

Incubators in Ghana: Spiros Talks to Belinda from FI

This is the first in a series of 4-5 interviews with some of the major Business Incubators / Accelerators in Ghana.   The 1st interview is with Dr. Belinda Gail Quarterman- Noah, the local Director of the world-renowned Founder Institute (FI). Please refer to the accompanying image to better understand how FI is positioned in reference to other […]

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