Inbound PR : Spiros talks to Iliyana

Posted Posted in B2B, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations, Strategy

This is a 12-question interview with Iliyana Stareva, the creator of Inbound PR and the author of Inbound PR, the first book on this topic. Her book was published end of April/ 2 months ago- yeap, really hot off the press. Iliyana works for Hubspot, the company that ‘gave’ us Inbound Marketing 10+ years ago. More specifically, Iliyana Stareva is a Global Partner Program Manager at […]

Board of Directors: A brief Introduction for StartUps & SMEs

Posted Posted in BoD, Public Relations, StartUps

About BoDs: A brief Introduction This is the first in a series of weekly articles addressing issues related to BoDs and their efficient functioning, including all relevant Best Practices.   What is a Board of Directors. A Board of Directors (usually abbreviated as BoD) is a group (Board) of either elected or appointed people (BoD Members) who together they […]

Inbound PR


Posted Posted in Customer Loyalty, Digital Marketing, Digital PR, Inbound Marketing, Inbound PR, Public Relations

You most likely have heard of Inbound Marketing – a famed tool used by all marketers today for spotting, developing and nurturing prospects to become customers. Inbound Marketing was created a bit more than 10 years ago by a company named Hubspot (by the way, they have a very good & free online Inbound Marketing class). The […]

Digital PT and Marketing Tools

Digital Darwinism in 2018

Posted Posted in B2B, Customer Experience, Customer Loyalty, Digital, Digital Marketing, Digital PR, Public Relations

Almost every professional has the right tools for his/her trade and Digital Marketers are no exception to it. A lot of times, we are asked by clients or even other colleagues: what is the best tool for this or for that digital marketing functionality? This is a natural, intuitive and rather a simple question, but the […]